Advertising Mania :-)

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does." Steuart Henderson Britt (Marketing Management and Administrative Action)
On the contrary also, "Sometimes money spent on advertising is like winking at a gal in the dark.What's the use if she can’t even notice the efforts” :-)

Life is all about signs. Some see them & some don't. This well-researched, compiled & analyzed study shows us just how lesson-worthy our adverts are. And how sometimes, we are totally missing the point.

1. You can't eat chocolate unless you use all your 10 fingers & your entire face.

 

2. Girls want to achieve a hell of a lot of things, especially while they're on their periods.

3.  Gone are the days when moms hated washing your dirty clothes. Now moms just laaaaav it!

4. Mother daughter bonding is at its strongest while they both flaunt their hair or discuss effective shampoos.

5. Who said swapping phones can lead to confusion, loss of energy, time & can be really pissing off?  In fact, it strengthens bonds & cements mutual understanding between people. Now who would have thought that!

6. Every car is No.1, every goddamn car. So people, go buy all them cars.

7. Experts love their lab coats. They wear it all the fucking time. Because your trust is directly proportional to their lab coats.

8. One does not simply be happy with white teeth when you can have extra-white teeth.

9. You will impress the CEOs of this world if you apply skin whitening cream. CV? What is a CV? Qualification, go away!

10. Now why would a girl love a man with intelligence, wits & charm? Why? She would only respond to his deo. That’s just human nature, you know!

11. Having pan masala can make you buy cars, buildings, palaces & even countries.

12. Relief people! Our celebs are as normal as us! Kareena has serious dandruff issues, Katrina has dry hair problem, Shilpa has hairfall problems and Priyanka has oily skin. Joy to the world!

13. Your toothpaste has nothing except salt in it. You are brushing your teeth with nothing but salt. Salt is all you got.

14. Thums Up is always out of stock & you have to pull off weird stunts to get your hands on it. Because who wants to just walk up to the nearby store & ask for it?

15.  If your daughter is not ready to get married, take her to a jewellery store & that's all she'll want to do.

16. Always remember to close your door while brushing your teeth. Because curious TV reporters & their camera crews love storming into people's bathrooms at any given time.

17. Always keep your toilets squeaky clean unless you want a surprise toilet-check from your friendly  neighbourhood reporter & his crew. Also avoid looking like a Grizzly bear at all times.

18. Salman Khan can go all the way to the Swiss Alps wearing just a warmer and chappals. Dabang x 2400000000

19. You & your neighbour could have lots of things to fight about. But the greatest battle will be to out-do each other's super-whitest-white detergent.

20. If a stranger on a bench offers you chocolate, please don't question him. Take it & eat it. Maybe it's spiked but you never know.

21. The length of a car is measured by the number of 'A's in its name. Not baaaaaaaaaaaad.

22. SUVs are only meant to be driven on bad roads, high mountains and through deep water. And you better drive it like you're about to kill the big machine. Refrain from normal roads because then the car will run normally, nothing like you planned.

23. Parents can't enter their kids' electric bubbles unless they O-D on ice tea & remix.

24. And lastly, parental guidance. Stay away from mangoes. Because they make you want to say things & do things & *beep.*

Source: Inspired by this totally awesome Quora post

- See more at: http://www.scoopwhoop.com/story.aspx?menuid=2&contentid=70#sthash.gnwIXLgr.MiTxENR4.dpuf

21st Century PARVATI

First & Foremost  I would like to extend my BIG THANKS to one of my great true buddy SHIV SHANKAR in real and one of our random conversations resulted in penning down this article which took a while as I wanted to first visit Birth Place of Sati(Parvati is Sati's reincarnation) in the pure land of Kankhal close proximity to Haridwar.

I always keep telling Shiv, there might be millions of ShivBhakts in the planet but why am I queen of co-incidences (title given by Dear Maari who also bestowed on me BEGUM RON for my crazy fondness for Urdu & Nawaabs :-) So I was destined to visit birthplace of SATI(my Universe Mahadev’s first consort) and back of mind was the topic “21st Century Parvati” coined by Shiv meaning sarcastic title for girls seeking rich bloke for own easy secured reasons ahead.

Parvati  means 'of the hills' who is Sati’s reincarnation symbolizes “Eternal Love”. Sati sacrificed herself in the holy pyre as she could not bear insult of her Hubby Dearest, Lord of thy Universe Mahadev by her arrogant father Daksh Prajapati which led to the mass destruction around. Shiva picked up her lifeless corpse and wandered over the whole world, holding her aloft. Vishnu followed Shiva and taking his Sundersan Chakra , He cut off pieces of Sati’s body, limb by limb. Shiva realized that there was nothing more in his arms so retired to the mountain and went into deep penance refusing to meet anyone. Those places where Sati’s limbs had fallen came to be known as Shakti Peethas, where the power of the divine mother was most keenly felt. Later Parvati took rebirth and did not care about the hardships she had to face to get her true love-one & only Shiva and she worshipped for years to win His trust and love. 

Above mentioned is a brief backdrop of the eternal and purest form of Love story which has always inspired me till date but alas I can’t take such penance as Amarnath is out of reach for me and Marine Drive in Mumbai being total Mumbaikaar ain’t suitable, lol but jokes apart, i asked myself  is someone so worthy to undergo such sacrifice? Once one of my close school buddy Nilu bluntly said Parvati sacrificed immensely to please Lord Shiva and why is it that women always has to undergo all kinds of trial and tribulations to please a guy but now I got actual answer I was seeking for Nilu's sake. The guy was no ordinary one, it was Lord of this vast Universe Shiva who loved Sati truly,madly,deeply and Parvati was none other but Sati’s reincarnation. But Nilu’s thought provoking query is much valid in today’s era where Divorce and hitting court room seem like another mundane ordinary affair. Zero tolerance, will have it always my way kinda attitude and lack of compromise is resulting in lack of trust in sacred institution as marriage. If we always compare why me then road shall never reach the actual destination of Happiness but only obstacles of Ego will be loads on the path and instead of overcoming we succumb to most common route of Break Up.

Coming back to the real essence of 21st Century Parvati, I really don’t have the exact answer if it is appropriate to call a girl seeking only financial security and wanting only a  rich guy irrespective of the fact he respects her or not as some prefer the easy social butterfly tag and page 3 kinda lifestyle as perfect definition of today’s generation Parvati.  Or a girl who is super independent, breaking away from social norms and not comprising with any dumb head just to get the social status of Mrs in her twenties and ready to wait even post 40s to meet her Prince Charming and even better single and no strings attach with bindas attitude always? A homely naïve girl who is your mom’s choice but not yours and you decide to compromise to please your folks back home but carry on with extra marital affair with existing snooty girl friend? A girl struggling with daily affairs with zero savings as she is the only sole bread earner of her family and has to just forget the idea of meeting her Prince Charming and happily everafter ways as she has five younger siblings and ailing mother to look after?

I remember this interesting lady, Beauty Parlour owner i met recently who said nowadays if love is only not pure how can we expect materials like shakha pola bangles, sindoor that signifies the lifelong bond of marriage-a promise to be together not just this birth but seven births thereafter to be pure? Her comment made much sense to me so in nutshell, 21st Century Parvati is one who compliments her Shiva in every era of her existence.

"When a husband is happy, his wife will be fulfilled. If a husband is a thief, his wife will become one too. This is not a matter of this life alone. A husband and wife are as close as a form and shadows, flowers and fruit, or roots and leaves, in every existence of life. Insects eat the trees they live in, and fish drink the water in which they swim. If grasses wither, orchids grieve, if pine trees flourish, cypresses rejoice" In other words, two people stay together, share their lives or experience their combined karma together but they don't just get together randomly. Ideal relationship should be reciprocally be nourishing(Source- Article on Soulmate by Soka Gakkai International member)

P.S i want to leave the conclusion to the thinking minds of the readers..... And as in who fits perfectly under the title-21st Century Parvati? While breaking your heads you can also rewind yourself with the latest remix-HAR KISSIKO NAHIN MILTA YAHAN PYAR ZINDAGI MAIN.......!or i should also add SAACHA PYAR ISS ZINDAGI MAIN....!

A girl in the street and her Rangoli.....This Diwali!!

Maryada Purushuttam Ram's Homecoming, hustle bustle and bursting of crackers and symbolic festival glowing with lights everywhere........What strucked me while sitting in Marine Drive after three years, enjoying solitude and feel away from Family during festive joys, i decided to acknowledge the distinct side of Mumbai........True that Once a Mumbaikaar always a Mumbaikaar and always i have been vocal about the vibrant colours, multifacets and independence in Maximum City but it is also the same soil where we see tall skyscrappers and next to it slum dwellers as well........On one hand we have beautiful Chowpatty or Worli seaface residents and also people struggling to make both ends meet and other middle class travelling daily towards town or CST from beyond Virar or Ambernath, Kalyan junction too.

Krrish ek soch hain.......post Krrish 3 effects but the message in the movie about Humanistic appeal is thought provoking indeed.........As undergoing self reflection amidst testing times and braving winter to greet spring at earliest I was wondering what is real meaning of celebrations? Do all get to celebrate in reality? Slumdog Millionaire majority raise eyebrows saying how can Firaang Director show India in that manner and earn accolades but was he totally wrong?

Lost in deep thoughts as I was walking as if main aur meri tanhayee aksar yeh baate karte hain I bump into some street kids…….Had few sweets in my bag and as I distributed one young girl with two babies had tears, my heart pained seeing such plight……….Why the hell we crib, ok  stability will happen though taking time but atleast we have a roof upon us, good education and being physically fit, touchwood. I decided to stop complaining being away from family during Diwali as Maa is just a phone call away.

Then as I was about to board the local train from Churchgate, I came across a beautiful girl in the street making Rangoli alone and as I walked up to her with a sweet left in the bag and as from heart I felt it’s a real Diwali wish coming direct dil se and her way of saying Thank You and SMILE lit up my Diwali in all these years of existence. Sometimes celebrations is not just posing with glass of wine,uploading fancy pics in Facebook to show the world as though celeb lifestyle we too have and happening times 24/7. But sometimes its just random person in street whom you will never meet or even remember the face in the huge crowd but the serene thought within remains and feels way too contend. So I take back with me, Krrish ek soch hain  and Mumbai(one of the world’s most expensive cities) main acchi locality and hygienic conditions main rehne paana past acche Karam hain :-)